African Identity

Guests are hungrier than ever for “experiences”. They want to see, feel and eat something “genuine” and "local" is what they love. Hotels/resorts with contemporary design and atmosphere which is "Instagrammable" are the new preferred destinations Bland generic hotels with cookie-cutter approach will not be the winners in this scenario.

Elements to create an innovative contemporary identity

• Artifacts representing the fascinating local culture and history in a modern context.
• Modern art installations made from local items, such as canoes, driftwood etc.
• Furniture would be contemporary but have references to the African environment and/or materials
• Integrating local materials, such as bamboo mats, mud walls, zinc etc. in a “modern”, mostly decorative, way
• Use of the stunning colourful fabrics, such as “Ankara” or “Lappa”
• Creative photography the real life and beauty of the country.
• “Real” Modern Art from local artists and establish a “platform” for various art-forms, including performing arts to support local culture