Be successful with an Innovative Truly African Contemporary Hospitality Concept
Hospitality in Africa has great potential but owners/investors are facing challenges to secure their future. With this strong concept it is possible to be ahead of the competition as it includes all relevant aspects for profitable and successful business and goes far beyond the basics. "Average" hardly ever creates succes but committed entrepreneurs have an opportunity to stand out in the crowd and be successful.
African Brand Identity
Guests want real experiences and a strong genuine brand identity makes a difference. Embracing local culture, history art and other resources will be a strong mix that stands out against bland competitors.
Corporate Culture
The Corporate Culture is of crucial importance for the success of any company. The purpose of the activities, the "WHY" needs to be defined, and everybody needs to embrace this idea and be aware that they contribute.
Digitalization
The possibilities of Digitalization on operational efficiency, marketing etc. have increased enormously, but are often not taken advantage of. The use of the right tools will improve service delivery and bottom-line results.
Sustainability
Sustainability is no longer a "nice to have" but a requirement which will help to achieve long term results. Operating sustainable will benefit your reputation, profit, society and the environment.
Human Capital
Employees are the heart and face of the property determine the level of service and guest satisfaction. In choosing the right staff, and developing and empowering them to contribute to the mission, success will certainly be achieved.
Innovative Marketing
Marketing has dramatically changed and continues to evolve and traditional marketing no longer works. New tools and strategies need to be used and continuously developed to guarantee business success